4.5d Place by admin | May 23, 2025 | 0 comments Answer the following questions to check your understanding. 1. What does "Place" in the marketing mix primarily refer to? A. Pricing strategy B. Promotional activity C. Distribution of products D. Product quality None 2. Which of the following is a zero-level distribution channel? A. Producer → Retailer → Consumer B. Producer → Wholesaler → Retailer → Consumer C. Producer → Consumer D. Producer → Agent → Retailer → Consumer None 3. Why might a company choose a two-level distribution channel? A. To eliminate the need for marketing B. To reach a large, mass-market efficiently C. To reduce the number of intermediaries D. To limit geographic sales None 4. Which of the following best describes a wholesaler? A. Sells products directly to final consumers B. To reach a large, mass-market efficiently C. To reduce the number of intermediaries D. Provides financial services for retail businesses None 5. Which intermediary usually specializes in a few manufacturers’ products in a specific region? A. Retailer B. Agent C. Distributor D. Wholesaler None 6. Which of the following is an example of a specialty distribution channel? A. Supermarket B. Department store C. Vending machine D. Shopping mall None 7. What is a key benefit of e-commerce as a distribution channel? A. It limits geographic expansion B. It increases costs due to multiple intermediaries C. It allows 24/7 access to global markets D. It requires physical retail space None 8. Which intermediary negotiates deals on behalf of producers and consumers for a commission? A. Wholesaler B. Retailer C. Agent/Broker D. Distributor None 9. What factor is least likely to affect a business’s choice of distribution channel? A. Product characteristics B. Time required for delivery C. Market location D. Employee salaries None 10. What is one main drawback of using wholesalers? A. They reduce storage costs B. They allow faster market penetration C. They may not promote the product as the producer wants D. They guarantee retail sales None Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ
