by Shubhrata Shrestha | Sep 4, 2025
b. Price Quiz 1. Which pricing method involves adding a percentage to the unit cost to set the selling price? A) Penetration pricing B) Cost-plus pricing C) Loss leader pricing D) Dynamic pricing None 2. Penetration pricing aims to: A) Maximize profits immediately B)...
by Shubhrata Shrestha | Sep 4, 2025
a. Marketing Quiz 1. At which stage of the product life cycle are costs highest and revenue zero? a) Launch b) Growth c) R&D d) Maturity None 2. During the growth stage of the PLC, products are classified as which category in the BCG Matrix? a) Stars b) Cash Cows...
by Shubhrata Shrestha | Sep 4, 2025
Market Research Quiz 1. Which of the following is NOT a primary market research method? A. Surveys B. Focus groups C. Government publications D. Observations None 2. A key advantage of primary research is: A. Data is cheaper and quick to access B. Information is...
by Shubhrata Shrestha | Sep 3, 2025
Sales Forecasting Quiz Q1. What is the main purpose of marketing planning? a) To increase short-term profits b) To develop clear objectives and effective strategies c) To reduce production costs d) To manage human resources None Q2. Which of the following is an...
by Shubhrata Shrestha | Sep 3, 2025
Marketing Planning Quiz Q1. What is the main purpose of marketing planning? a) To increase short-term profits b) To develop clear objectives and effective strategies c) To reduce production costs d) To manage human resources None Q2. Which of the following is an...
