Ansoff Quiz by Shubhrata Shrestha | Sep 23, 2025 | 0 comments Ansoff Quiz 1. Which Ansoff Matrix strategy involves the lowest risk? a) Market Development b) Product Development c) Market Penetration d) Diversification None 2. McDonald’s expansion into Canada and Puerto Rico in 1967 is an example of: a) Market Development b) Product Development c) Market Penetration d) Unrelated Diversification None 3. Which of the following is a key feature of product development? a) Entering new geographic regions b) Selling new products in existing markets c) Creating unrelated businesses d) Expanding distribution channels abroad None 4. Diversification is considered high-risk because: a) It involves only improving current products b) It focuses only on increasing market share c) It targets new products in new markets d) It does not require research and development None 5. Which Ansoff strategy best describes Yamaha’s production of both motorcycles and musical instruments? a) Market Penetration b) Related Diversification c) Unrelated Diversification d) Market Development None 6. Which advantage is most associated with market penetration? a) Low cost of research and development b) Familiarity with new customer demographics c) Expanding into new industries d) Diversifying risks across portfolios None 7. McDonald’s introduction of the Filet-O-Fish to meet religious dietary needs is an example of: a) Market Development b) Product Development c) Market Penetration d) Related Diversification None 8. A drawback of the Ansoff Matrix is that: a) It cannot be applied to service industries b) It does not quantify the level of risk c) It recommends one best strategy d) It is too complex to use in practice None 9. Related diversification refers to: a) Selling new products in completely unrelated markets b) Expanding within the same industry c) Increasing sales in existing markets d) Offering discounts to retain customers None 10. Which strategy often requires new distribution channels and entry into international markets? a) Product Development b) Diversification c) Market Development ✅ d) Market Penetration None Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ
