a. Marketing Quiz by Shubhrata Shrestha | Sep 4, 2025 | 0 comments a. Marketing Quiz 1. At which stage of the product life cycle are costs highest and revenue zero? a) Launch b) Growth c) R&D d) Maturity None 2. During the growth stage of the PLC, products are classified as which category in the BCG Matrix? a) Stars b) Cash Cows c) Dogs d) Question Marks None 3. Which of the following is NOT an extension strategy? a) Entering new markets b) Redesigning products c) Reducing prices d) Removing the product None 4. Which PLC stage usually has the highest profit margins? a) Growth b) Maturity c) R&D d) Launch None 5. Brand loyalty primarily helps a business by: a) Increasing advertising costs b) Reducing market share c) Supporting premium pricing d) Shortening the product life cycle None 6. In the BCG Matrix, products with low market share but high growth are called: a) Stars b) Cash Cows c) Dogs d) Question Marks None 7. Which group of buyers typically purchases products during the launch stage? a) Early adopters b) Innovators c) Laggards d) Majority None 8. Which factor best explains why products in the decline stage are classified as “Dogs”? a) High profitability b) High investment c) Low growth and low market share d) Rising demand None 9. What is the main objective during the product launch stage? a) Maximize profits b) Reduce promotional spending c) Achieve consumer awareness d) Minimize production costs None 10. Which of the following benefits does branding NOT provide? a) Legal protection b) Improved customer loyalty c) Stronger distribution channels d) Lowering production costs None Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ
