Market Research Quiz by Shubhrata Shrestha | Sep 4, 2025 | 0 comments Market Research Quiz 1. Which of the following is NOT a primary market research method? A. Surveys B. Focus groups C. Government publications D. Observations None 2. A key advantage of primary research is: A. Data is cheaper and quick to access B. Information is tailored and up-to-date C. It uses large secondary samples D. It is always representative of the whole population None 3. Which secondary research source provides peer-reviewed, academic-level findings? A. Online blogs B. Academic journals C. Media articles D. Social media platforms None 4. Quantitative research focuses on: A. Attitudes and perceptions B. Open-ended responses C. Non-numerical insights D. Numerical, measurable data None 5. A disadvantage of secondary research is: A. It is costly and time-consuming B. Data may be outdated or irrelevant C. It provides unique information for one company only D. It requires one-to-one interviews None 6. Which sampling method gives everyone an equal chance of being selected? A. Quota sampling B. Random sampling C. Convenience sampling D. Stratified sampling None 7. Which method involves forming small groups to discuss attitudes and behavior? A. Interviews B. Observations C. Focus groups D. Surveys None 8. Which of these is an ethical concern in market research? A. Cost of surveys B. Data brokers selling personal information C. Time taken to collect responses D. Use of online questionnaires None 9. Convenience sampling is best described as: A. Selecting participants randomly from the whole population B. Selecting easily accessible respondents C. Selecting a fixed number from each market segment D. Selecting participants based on income levels None 10. A limitation of qualitative research is: A. It only provides measurable data B. It is always statistically valid C. It uses small, unrepresentative samples D. It cannot explore attitudes in detail None Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ
