Marketing Planning Quiz by Shubhrata Shrestha | Sep 3, 2025 | 0 comments Marketing Planning Quiz Q1. What is the main purpose of marketing planning? a) To increase short-term profits b) To develop clear objectives and effective strategies c) To reduce production costs d) To manage human resources None Q2. Which of the following is an example of psychographic segmentation? a) Age group of customers b) Income levels c) Customer lifestyle and interests d) Geographic location None Q3. In positioning, a perceptual (position) map is used to: a) Compare a company’s profit margins b) Visualize customer perceptions of products c) Predict future economic trends d) Measure employee performance None Q4. A niche market typically has which characteristic? a) Very broad customer base b) Low specialization c) Small, well-defined segment d) Uses a single marketing approach None Q5. Which of the following best describes a mass marketing strategy? a) Selling to a specific, focused audience b) Offering premium products only c) Targeting the entire market with one strategy d) Charging higher prices due to exclusivity None Q6. What does a unique selling proposition (USP) achieve? a) Reduces production costs b) Creates a product’s competitive edge c) Increases competition d) Eliminates segmentation needs None Q7. Which of the following companies is a good example of a mass market approach? a) Rolex b) Tesla c) Coca-Cola d) Louis Vuitton None Q8. Which differentiation method focuses on customer experience? a) Product quality b) Pricing c) Service differentiation d) Distribution channels None Q9. One disadvantage of marketing planning is: a) Better control of resources b) High costs and time consumption c) Stronger brand positioning d) Improved success rates None Q10. Which of the following statements about differentiation is TRUE? a) It always leads to lower costs b) It can confuse customers if excessive c) It cannot improve brand loyalty d) It avoids using the marketing mix None Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ
