7.5 Types of Cost, Revenue and Profit, Short-Run and Long-Run Production
This chapter covers the core concepts of short-run and long-run production and cost analysis. In the short run, firms face fixed and variable inputs, allowing for calculation of total, marginal, and average product, while adhering to the law of diminishing returns. Short-run costs include fixed, variable, total, marginal, and average cost. In the long run, all inputs are variable, enabling returns to scale and affecting the shape of the long-run average cost curve. The chapter also explores economies and diseconomies of scale, internal vs. external sources, and their impact on cost. Revenue functions and profit types (normal, subnormal, supernormal) are discussed.
7.5 Types of Cost, Revenue and Profit; Short-Run and Long-Run Production
7.5.1 Short-Run Production Function
Fixed and Variable Factors of Production
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Fixed Factors: These cannot be changed in the short run, e.g., factory buildings, heavy machinery. They remain constant regardless of the level of output.
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Variable Factors: Inputs like labor, raw materials, and fuel that change with the level of output.
Productivity Measures
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Total Product (TP): Total output produced using given inputs.
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Average Product (AP): Output per unit of input.
Formula: AP = TP / Units of input. -
Marginal Product (MP): Additional output from using one more unit of input.
Formula: MP = Change in TP / Change in input.
Law of Diminishing Returns (Law of Variable Proportions)
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When more units of a variable input are added to fixed inputs, marginal product initially rises but eventually falls.
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Occurs only in the short run due to presence of fixed inputs.
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Stages:
1. Increasing returns
2. Diminishing returns
3. Negative returns
7.5.2 Short-Run Cost Function
Cost Types
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Fixed Costs (FC): Do not vary with output (e.g., rent, salaries).
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Variable Costs (VC): Vary directly with output (e.g., wages, materials).
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Total Cost (TC) = FC + VC
Cost Calculations
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Average Fixed Cost (AFC) = FC / Output
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Average Variable Cost (AVC) = VC / Output
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Average Total Cost (ATC) = TC / Output or AFC + AVC
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Marginal Cost (MC) = Change in TC / Change in Output
Cost Curve Behavior
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AFC falls as output increases.
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AVC and ATC typically U-shaped due to increasing and then diminishing returns.
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MC intersects AVC and ATC at their lowest points.
7.5.3 Long-Run Production Function
All Factors Are Variable
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Firms can adjust both capital and labor.
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No distinction between fixed and variable inputs.
Returns to Scale
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Describes how output responds to proportional increases in all inputs.
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Increasing Returns to Scale: Output increases more than input.
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Constant Returns to Scale: Output increases equally with input.
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Decreasing Returns to Scale: Output increases less than input.
7.5.4 Long-Run Cost Function
Long-Run Average Cost (LRAC) Curve
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U-shaped due to economies and diseconomies of scale.
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LRAC is formed by the envelope of various short-run ATC curves.
Minimum Efficient Scale (MES)
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The lowest point on the LRAC curve.
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Represents the scale of production with the lowest per-unit cost.
7.5.5 Relationship Between Economies of Scale and Decreasing Average Costs
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As a firm grows and scales up production:
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Internal Economies of Scale reduce average costs.
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Beyond MES, Diseconomies of Scale can occur, increasing average costs.
7.5.6 Internal and External Economies of Scale
Internal Economies of Scale (within the firm)
- Technical: Efficient machinery, mass production.
- Managerial: Specialized management.
- Marketing: Bulk advertising, branding.
- Purchasing: Bulk buying discounts.
- Financial: Better credit terms.
- Risk-bearing: Diversified product lines.
- Network: Value from user growth (e.g., social networks).
External Economies of Scale (industry-wide)
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Improvements in infrastructure, availability of skilled labor, or suppliers clustering nearby.
7.5.7 Internal and External Diseconomies of Scale
Internal Diseconomies of Scale
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Coordination problems in large firms.
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Poor communication due to hierarchy.
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Low worker motivation.
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X-inefficiency: Complacency in large firms.
External Diseconomies of Scale
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Increased industry costs:
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Traffic congestion
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Rising input prices
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Labor shortages
7.5.8 Revenue Calculations
Total Revenue (TR)
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TR = Price × Quantity sold.
Average Revenue (AR)
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AR = TR / Quantity = Price.
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AR curve represents the firm’s demand curve.
Marginal Revenue (MR)
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MR = Change in TR / Change in Quantity.
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Shows additional revenue from one extra unit sold.
7.5.9 Types of Profit
Normal Profit
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When Total Revenue = Total Costs (including opportunity costs).
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It is the minimum profit required to stay in business.
Supernormal Profit
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TR > TC.
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Indicates strong market power or innovation.
Subnormal Profit
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TR < TC.
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Firm is making a loss, unsustainable in the long term.
7.5.10 Profit Calculations
Profit = Total Revenue – Total Cost
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Supernormal Profit: Positive economic profit.
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Subnormal Profit: Negative economic profit (loss).
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Can also be shown through:
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Area between TR and TC curves, or
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Area between AR and AC in diagrams (when quantity is multiplied).
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