c. Promotion Quiz by Shubhrata Shrestha | Sep 13, 2025 | 0 comments c. Promotion Quiz 1. Which of the following is an example of Above the Line (ATL) promotion? a) Trade show exhibition b) Television advertising c) Free product samples d) Sales presentations None 2. A company giving free samples of shampoo at a supermarket is using: a) Public relations b) Sponsorship c) Sales promotion d) Outdoor advertising None 3. Which factor is most important when deciding a Through the Line (TTL) strategy? a) Price elasticity b) Legislation c) Distribution channel length d) Staffing levels None 4. A brand sponsoring the FIFA World Cup is an example of: a) Publicity b) Sponsorship c) Word of Mouth d) Point of Sale promotion None 5. Which of the following is NOT considered Below the Line (BTL) promotion? a) Email marketing b) Customer loyalty cards c) Newspaper advertising d) Trade shows None 6. Which promotional method is strongly associated with building niche brand loyalty through glossy visuals? a) Radio advertising b) Magazine advertising c) Outdoor posters d) Word of Mouth None 7. Negative online reviews on TripAdvisor represent a risk of: a) Sales promotions b) Public relations c) Word of Mouth d) Sponsorship None 8. Which is a feature of Social Media Marketing (SMM)? a) Limited targeting b) Expensive compared to ATL c) Viral sharing of content d) Lack of measurable outcomes None 9. A unique Tiffany Blue® jewelry box is an example of: a) Public relations b) Packaging as promotion c) Sponsorship d) Point of Sale None 10. Which objective of promotion is most relevant for a product in the maturity stage of the product life cycle? a) Informing b) Persuading c) Reminding d) Launching None Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ
