International marketing (HL only) Quiz by Shubhrata Shrestha | Sep 13, 2025 | 0 comments International marketing (HL only) Quiz 1. Which of the following is an internal method of entering international markets? A. Franchising B. Joint ventures C. Licensing the brand D. Strategic alliances None 2. What does glocalization emphasize? A. Standardizing marketing globally without adaptation B. Adapting global strategies to local markets C. Expanding only in developed countries D. Ignoring local culture for efficiency None 3. Which of these is a potential opportunity of international marketing? A. Cultural misunderstanding B. Economies of scale C. Ethical conflicts D. Language barriers None 4. A challenge caused by poor translation of advertisements is an example of: A. Economies of scale B. Language issues C. Licensing D. Cultural exports None 5. Why is cultural awareness important in international marketing? A. It increases fixed costs B. It prevents misjudgment of local values C. It eliminates all competition D. It allows ignoring local customs None 6. Which of the following is an external entry method? A. Wholly owned subsidiaries B. Direct exporting C. Strategic alliances D. Licensing None 7. Which example illustrates cultural exports? A. Local small business marketing in one city B. American movies gaining popularity abroad C. Domestic product pricing D. Internal production efficiency None 8. A company adapting its menu to suit local tastes is an example of: A. Standardization B. Glocalization C. Joint venture D. Franchising None 9. Ethical differences in international marketing may involve: A. Advertising standards and labor practices B. Product packaging only C. Global pricing uniformity D. Economies of scale None 10. A strong international presence improves a firm’s: A. Production costs only B. Brand recognition and credibility C. Local supplier dependency D. Risk exposure None Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ
